Read on for my thoughts on WWE's financial release.
WWE announced buying back up to $500 million (!) in stocks before their financial release. That's a LOT of money to throw around.
WWE announced record revenue for 2018 and the final three months of 2018:
- WWE's international stadium shows, unsurprisingly, were big financial hits for WWE.
- Reality shows continue to be winners for WWE expanding its audience beyond wrestling fans.
- WWE got tens of millions of dollars from U.S. tax reform. Make of that what you will.
- Wow. Even with the big stadium shows, live event revenue was down. Time to hit the reset button there after WrestleMania.
- WWE continues to grow advertisers and sponsors. That's key with all the drops in viewership for Raw and Smackdown Live.
WWE held a conference call after the financial release, covered here:
- I'm very curious what the marketing for the new TV deals will be like, and how it will affect lackluster viewership.
- It looks like we're in for a lot of content from NXT branches in the years to come.
- A ridiculous amount of content and merchandise are coming.
- The UK deal will be a key source of revenue.
- I'd think if someone was interested in MMC, 205 Live, etc. on TV, we'd see it happen.
- Oh wow! Someone mentioned AEW! It's already at that level.
- Obviously expanding into other languages is going to be big for international growth.
- We'll definitely see more "Rondas" in the years to come. She's been a great addition.
WWE Co-President George Barrios appeared on CNBC's Closing Bell Thursday to discuss the company's record-breaking year.
More wrestling coming up.
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