Thoughts on WWE's Q2 financial results

Read on for details and analysis on WWE's business news.

Overall, business was slightly down from Q2 2011, with a difference of only $1 million.

Due to the addition of a third hour of Raw and the upcoming WWE Main Event, TV revenues in North America were up.

Digital Media revenue was up, meaning their website and social media offerings. It should be given how much they push it.

WWE Studios revenue was significantly down, bringing in only $600,000 from DVD sales of previous movies. No releases this quarter. They really need to take a look at whether that's worth keeping around if numbers don't jump up in future quarters.

PPV buys were up across the board. Thank The Rock and Brock Lesnar for that to some degree for bringing back some lapsed fans. They can't rely on expensive older names forever, though. Over The Limit and No Way Out were also up.

Live events made more money in North America but less overseas. That's actually kind of surprising.

Video game and licensing was down. No WWE All-Stars this year.

Home video revenue was slightly up.

Magazine revenue was down. Maybe they should offer it online?

As for the conference calls:
They're really high on social media and will continue to be.

No announcement on the WWE Network yet. They hope and feel they'll have more to announce next quarter.

The "potential" Network could be in a number of different formats (i.e. pay TV).

Charging extra for HD has helped their PPV revenue a lot.

There are plans for other markets to eventually get Raw and Main Event, but they'll have to wait until new budgets are calculated.

They likely own less than 20% of Tout.

No plans to air Superstars and NXT in the U.S. again any time soon. I was under the impression that they'll put them on the WWE Network.

They're really banking on Legends House being a hit for the WWE Network. You know what they say about putting all your eggs in one basket.

Vince called Raw and Smackdown "variety shows" that were more than wrestling. I'm not shocked that they see them that way.

WWE will stay PG because of the business opportunities, but they'll do a little more stretching.

WWE All-Stars 2 was to be produced, but wasn't released.

The WWE Network has content and infrastructure and they've begun discussion with potential carriers. A lot of people continue to worry about how feasible it could be.

They've re-engineered their magazine to make a profit on lower sales.

They will spend millions on programming and marketing for the WWE Network. They need that to do well.

Of the 100,000 hours they have in their library, 30,000 have been digitized.

And that's where WWE's at business-wise.